Only few months ago, Bloomberg titled: Exxon Poised to Drop From S&P 500’s Top 10 for First Time Ever. After being 90 years on the list, the oil giants are leaving place to the technological titans, now on a permanent basis in the top 10 of the US stock market.
An article by Prof. Kenji E. Kushida of Standford University focus this point: “New Apple and Google players abruptly redefined the industry, bringing a wave of commoditization […]”. In addition to the commoditization effect, the new businesses are also customer-centric. They try to expand at max the consumption experiences: consumption is more accessible, more usable.
We have to think something similar to the -spare capacity- concept applied in the manufacturing from B2B (business to business)…
How will it change?
neON news/energy/ON 